What would Jesus buy?

At Greenbelt I also watched a Morgan Spurlock film, What would Jesus buy? It's a documentary which follows Reverend Billy, a bleached blond man with a mission and his own denomination, the Church of Stop Shopping.* Now, I don't know the doctrinal detail, but I think the idea is to make Americans think about the consequences of their consumerist society - both on themselves and on the people who make the goods.

Although there's not progression during the film, and I was a bit concerned how much his wife was 'directing' him, the film did quote some great statistics about consumer debt, and although there comedy act is unlikely to lead to widespread conversion, hopefully it will have made someone think about what they're doing before they open their purse.

*Do you think donations to this church are tax-deductible?